Learnings, Resources, and tools for Custom Website Design
Here are my learnings, favorite resources and essential tools to design a captivating and user-friendly small business website that effectively showcases your products or services, engages visitors, and boosts your online presence.
How long does a custom website take? Learn the full timeline, what affects it, and how to launch a professional site in 4–6 weeks without cutting corners.
Not sure whether you need a custom website or a template? This guide breaks down the key differences to help you choose the right fit for your brand. Clarity, flexibility, and strategy included.
Curious how much a website really costs? This guide breaks down DIY, freelance, and custom studio pricing, plus what you’re actually paying for, and why a strategic site is worth the investment.
Your business has evolved, but has your website kept up? If you're hesitating to share your link, fielding questions your site should answer, or feeling stuck every time you try to make updates, these 7 signs will help you recognize when it might be time for a redesign.
A custom website isn’t just about visuals, =it’s a strategic tool that brings clarity to your message, structure to your content, and ease to how people engage with your business. In this guide, I walk through what custom design actually involves, why it matters for service-based professionals, and how to know when it’s time to invest in something more tailored.
The right website structure helps people understand what you do, why it matters, and how to take the next step. In this post, I walk through the key pages and content flow that make a service-based website clear, effective, and built to guide the right people forward.
Wondering if it’s time to build a website for your business? This article walks through 4 signs to help you decide, and what to do if you’re not quite ready.
At its core, niching is about specialization. It's the process of defining and refining your business focus to cater to a specific, well-defined segment of the market. Rather than trying to be a jack-of-all-trades, a niched business narrows its scope to serve a particular group of customers or provide a distinct set of products or services.
A website isn't (or shouldn’t be) a digital placeholder. It's a dynamic, purposeful representation of your brand identity. Here is an overview on how to align your website with your brand identity.
At its core, color theory is the study of how colors interact with one another and how they can be used to convey different emotions and moods. Here’s an over
A well-designed website navigation ensures that users can easily explore your website, find the information they need, and have a positive overall experience. Here are 7 tips to help you design your website to keep visitors engaged.
Here is an overview of what engaging content entails and practical tips to help you create compelling and effective content for your small business website that resonates with your audience.
A well-thought-out website structure not only enhances user experience, but it helps search engines like Google and Bing understand and index your content effectively. Let’s dive in to the concept of website structure, its key components, and why it is crucial for creating a user-friendly and successful website.
As a small business owner, launching your first website is an exciting milestone that sets the stage for your online presence. But figuring out what exactly should go on your website can be overwhelming! Here’s a breakdown of the essential elements to include on your website when you're just getting started.
The Squarespace ID Finder Chrome extension is a handy tool designed specifically for Squarespace users. It is a browser extension that integrates seamlessly with Google Chrome, providing quick and easy access to element IDs on your Squarespace website.