Strategic Blog Content Strategy

A focused content roadmap to support visibility, structure, and long-term growth

Blogging can be a valuable part of your business when it’s done with purpose. This add-on is for clients who want to use their blog to support SEO, attract aligned traffic, and build trust over time without guessing at what to write or how to structure it.

Using a streamlined version of the Hub and Spoke Method, I’ll create a custom blog strategy that aligns with your work, your audience, and your goals. Everything is planned to support long-term visibility and make content creation easier going forward.

Not familiar with the Hub and Spoke Method? It’s a blog strategy where one in-depth article (the “hub”) is supported by several related, more specific posts (the “spokes”). This structure helps organize your content for search engines and makes it easier for readers to explore related topics on your site.

What’s Included

You’ll receive a clear, organized strategy for eight posts:

  • 2 Hub Article Outlines
    Evergreen, high-level topics aligned with your services and brand voice, designed to rank for strategic keywords

  • 6 Spoke Article Outlines
    Specific supporting topics built around long-tail keywords and audience intent, written to support both your SEO and internal site structure

Each outline includes:

  • A working title (based on search intent and clarity)

  • Primary and supporting keywords

  • A structured outline with headings and content flow

  • Internal linking suggestions between posts and key site pages

Optional Writing Support

If you'd rather not write the posts yourself, I also offer optional blog writing services. The content will match your tone and be optimized for search, so you can focus on other parts of your business.

Who It’s For

This works well for clients who:

  • Have knowledge to share but aren’t sure how to shape it into strategic, readable content

  • Are looking to build long-term visibility without having to chase trends or post constantly

  • Need a structure that supports your audience and your SEO goals

It’s especially useful if your work is complex, layered, or deeply personalized and you want your blog to reflect that with clarity and purpose. This works across all industries too.

How It Works

If we’ve worked together on your website, this builds on the structure and strategy that we’ve already set in place. If we haven’t, we’ll start with a focused call to understand your business, your audience, and how your services are positioned.

From there, I’ll deliver a clear blog roadmap that’s designed to work alongside your website.

What to Expect

If your website is new or hasn’t built much domain authority yet, blog posts may not rank right away, and that’s normal. The goal here is to create a solid foundation that supports search engines and real people looking for what you offer. This strategy is built for long-term growth. As you continue to publish helpful content, build links, and stay consistent, your visibility improves over time.

Blog Content Strategy Pricing

Strategy Package Starting at $950
Includes a complete blog content roadmap with 8 structured outlines (2 hubs + 6 spokes), keyword research, content structure, and internal linking suggestions.

Optional Blog Writing Starting at $450 per article
This includes writing one full article, or bundle 3 articles for $1,250. Posts are written in your brand voice and optimized for search.

This can be added during your website project or booked separately whenever you're ready.

Interested?

You can add this at any time. It can be part of your initial website project, as a phase 2 after launch, or as a standalone service when you’re ready down the road. You can email me at jackie@jkcwebsitedesign.com or return to the Services page to explore other options.